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| The
Packaging Playbook |
| Creator Intelligence Report — What
worked, why, and how to use it |
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Week of Feb 16 – 22, 2026 • Global |
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5K
Videos
Analyzed
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9.9B
Total
Views
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11
Title
Formulas
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6
Hook
Patterns
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This week’s packaging winners: The highest-performing title archetype was
Transformation (avg 3.4M views). The best hook pattern was Question
Hook. Shorts under 60s continued to dominate volume (66.0% of top 50). This playbook
gives you copy/paste formulas derived from 5K viral videos generating 9.9B views.
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| Title Formulas That Won
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| Title archetypes ranked
by average view count among all 1M+ videos. Use these as templates — not scripts. |
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| Transformation (7 videos this week)
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Engagement: 0.0440 •
Very
High
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[Duration] [Activity] Transformation |
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From [Bad State] to [Good State] |
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I Changed [Thing] for [Time Period] — Results |
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| Extreme (18 videos this week) |
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Engagement: 0.0216 •
High
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The Most [Adjective] [Thing] in the World |
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I Survived [Extreme Situation] |
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Nobody Has Ever Done THIS Before |
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| Story (79 videos this week) |
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Engagement: 0.0165 •
Average
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The True Story of [Dramatic Event] |
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What Really Happened to [Person/Place] |
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Storytime: How I [Unusual Experience] |
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| Tutorial (58 videos this week) |
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Engagement: 0.0157 •
Average
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How to [Desirable Outcome] in [Short Time] |
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[Number] [Topic] Tips That Actually Work |
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The Only [Skill] Guide You Need |
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| Emotional (59 videos this week) |
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Engagement: 0.0177 •
Average
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This Made Me Cry (Not Clickbait) |
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[Person] Surprised [Loved One] With [Gift] |
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The Most Heartwarming [Thing] You'll See Today |
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| Comparison (127 videos this week) |
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Engagement: 0.0132 •
Average
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[Thing A] vs [Thing B]: The Truth |
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$1 vs $1000 [Product] — Worth It? |
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[Old Way] vs [New Way] |
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| Reaction (50 videos this week) |
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Engagement: 0.0154 •
Average
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[Person] Reacts to [Trending Topic] |
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First Time Watching [Popular Content] |
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Professional [Role] Reacts to [Amateur Work] |
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| Question (269 videos this week) |
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Engagement: 0.0199 •
Average
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What Happens When [X] Meets [Y]? |
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Did [Famous Person] Really [Action]? |
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Why Is Everyone Talking About [Topic]? |
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| Challenge (44 videos this week) |
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Engagement: 0.0228 •
High
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I Tried [Extreme Thing] for [Time Period] |
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Can [Person] Actually [Challenge]? |
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[Number] People vs [Impossible Challenge] |
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| Reveal (22 videos this week) |
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Engagement: 0.0285 •
High
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The [Topic] They Don't Want You to See |
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[Celebrity/Brand] Finally Revealed [Secret] |
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We Opened [Mystery Item] and Found THIS |
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| Hook Patterns |
| The first 3–5
seconds determine if someone watches. These opener patterns correlated with top performance this
week. |
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| Question Hook |
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| Lead with a question
that creates a curiosity gap |
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"What would happen if...?" |
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"Why does nobody talk about...?" |
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"Did you know that [surprising fact]?" |
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| Shock Hook |
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| Pattern interrupt
with urgency or surprise |
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"STOP — don't [common action] until you see this" |
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"Wait... is that actually [unexpected thing]?" |
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"Nobody told me this would happen..." |
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| Direct Address |
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| Speak directly to the
viewer with "you/your" |
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"You won't believe what we found..." |
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"Have you ever wondered why..." |
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"Your [routine/habit] is wrong — here's why" |
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| Story Hook |
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| Open with a narrative
setup |
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"So last week, something crazy happened..." |
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"One day, I decided to [unusual action]..." |
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"They said it was impossible, but..." |
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| Number Hook |
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| Lead with a specific
number for concreteness |
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"3 things I wish I knew about [topic]" |
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"$50,000 — that's what this cost me" |
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"In 24 hours, everything changed" |
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| Urgency |
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| Time-sensitive
language demanding immediate attention |
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"This is happening RIGHT NOW" |
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"Breaking: [event] just happened" |
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"You need to see this today" |
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| Duration Sweet Spots |
| Which video lengths are
hitting hardest this week. |
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Duration |
Videos |
Avg Views |
Engagement |
Velocity |
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Short 0-60S |
3K |
2.3M |
0.0123
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20.5K |
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Medium 1-3M |
594 |
2.2M |
0.0201
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20.0K |
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Medium 3-10M |
232 |
2.0M |
0.0239
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23.7K |
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Long 10-30M |
400 |
1.9M |
0.0348
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23.1K |
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Very Long 30M+ |
397 |
1.8M |
0.0259
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21.4K |
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| Title Style Analysis |
| How title
characteristics correlate with performance. |
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Style |
Count |
Avg Views |
Engagement |
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With Emoji |
2K |
2.3M |
0.0169 |
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No Emoji |
3K |
2.1M |
0.0172 |
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Length |
Count |
Avg Views |
Engagement |
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short <40< /td>
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1K |
2.2M |
0.0170 |
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long 80+ |
1K |
2.2M |
0.0142 |
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medium 40-80 |
2K |
2.2M |
0.0191 |
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| Thumbnail Signals |
| Lightweight visual
analysis of thumbnail images across all 5K viral videos. |
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Thumbnail Type |
Count |
Avg Views |
Engagement |
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Dark <=100< /td>
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4K |
2.2M |
0.0161 |
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Bright >140 |
230 |
2.0M |
0.0212 |
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Thumbnail Takeaway |
| Bright, high-contrast thumbnails
consistently appear in the winners. High colorfulness (strong color contrast between channels)
correlates with higher click-through across most genres. Dark thumbnails can work for
mystery/horror niches but underperform broadly. |
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| Niche Benchmarks: What
Winners Look Like |
| If you create in these
niches, here’s what the top performers looked like this week. |
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| Youtubeshorts / Ytshorts / Shortvideo
/ Dance |
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1808 winning videos • 2.2M avg views • 74% Shorts
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Avg
Views
2.2M
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Avg
Velocity
20.8K/hr
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Engagement
0.0140
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Top video: “決勝当日のB14🙏🏾🔥#村瀬ここも #プロスノーボーダー #オリンピック #金メダル” by
Kokomo Murase / 村瀬 心椛 (50.4M views)
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| Can / Don / Now / Okay |
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559 winning videos • 2.0M avg views • 49% Shorts
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Avg
Views
2.0M
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Avg
Velocity
20.3K/hr
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Engagement
0.0255
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Top video: “Don't Pick The Wrong Sleeping Bag!” by Topper Guild
(18.5M views)
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| Content / Social / Transcript / Media
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487 winning videos • 2.3M avg views • 93% Shorts
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Avg
Views
2.3M
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Avg
Velocity
20.5K/hr
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Engagement
0.0150
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Top video: “When You See Your Favorite Food😭🍗 #shorts” by
Pretty Romantic (26.5M views)
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| Funny / Comedy / Viral / Trending |
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246 winning videos • 2.4M avg views • 96% Shorts
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Avg
Views
2.4M
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Avg
Velocity
19.8K/hr
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Engagement
0.0138
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Top video: “You really shouldn't laugh 😭 #funny” by Reaper
Highlights (18.7M views)
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| Est / Voc / Pero / Vamos |
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270 winning videos • 1.9M avg views • 52% Shorts
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Avg
Views
1.9M
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Avg
Velocity
20.7K/hr
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Engagement
0.0347
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Top video: “#find” by Tranky Editz (18.1M views)
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| Movie / Hindi / Promotional / South
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200 winning videos • 2.2M avg views • 43% Shorts
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Avg
Views
2.2M
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Avg
Velocity
19.0K/hr
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Engagement
0.0094
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Top video: “Bhalobashar Rong Route | 23 ফেব্রুয়ারি থেকে প্রতিদিন
সন্ধ্যে 6:30 PM ” by Sun Bangla (10.7M views)
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| Yang / Ini / Itu / Enggak |
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133 winning videos • 2.4M avg views • 70% Shorts
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Avg
Views
2.4M
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Avg
Velocity
20.9K/hr
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Engagement
0.0170
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Top video: “Jeda Bersama KFC Kebuli Series” by kfcindonesia (9.8M
views)
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| Https / Www / Com / Bit |
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123 winning videos • 2.2M avg views • 30% Shorts
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Avg
Views
2.2M
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Avg
Velocity
24.1K/hr
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Engagement
0.0290
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Top video: “CHEN'S Brain Cell - Arknights : Endfield Cosplay” by
Mamat Squad (10.6M views)
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| Your Quick-Start
Checklist |
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This Week’s Action Items |
| 1. |
Pick your niche cluster from the benchmarks above. Note the dominant
format (Shorts vs long-form). |
| 2. |
Choose a title archetype from the formula cards. Adapt it to your
content — don’t copy. |
| 3. |
Write your hook first. Use one of the hook patterns. Film the first 5
seconds before anything else. |
| 4. |
Match the duration sweet spot for your genre. If uncertain, test
sub-60s Shorts first. |
| 5. |
Thumbnail: bright +
high contrast. If your niche allows faces, use them. Add minimal text
overlay. |
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Generated February 23, 2026 • Data: 5K videos • 9.9B total views
Tube Econ Intelligence • Creator Tier
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| Every number is computed from
the dataset. Every example links to a real video. |
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